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Principles of marketing / Philip Kotler

By: Material type: TextTextPublication details: Englewood Cliffs, New Jersey : Prentice-Hall, c1989Edition: Fourth editionDescription: xxiv, 660 pages : illustrations ; 32 cmISBN:
  • 9710845144
Subject(s): LOC classification:
  • HF 5415.1 .K68 1989
Contents:
Understanding marketing and the marketing management process -- Analyzing market opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort --Extending marketing
Summary: Principles of marketing is designed to help students learn about the basic concepts and practice of modern marketing in an enjoyable and practical way.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HF 5415.1 .K68 1989 (Browse shelf(Opens below)) c.1 Available NULIB000005873

Includes index.

Understanding marketing and the marketing management process -- Analyzing market opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort --Extending marketing

Principles of marketing is designed to help students learn about the basic concepts and practice of modern marketing in an enjoyable and practical way.

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