Marketing : the art & science of business mangament / A. Dale Temple
Material type:
TextPublication details: New York : Kend Publications, c1989Description: xiv, 366 pages ; 24 cmISBN: - 816019061
- HF 5415 .T58 1989
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HF 5415 .T58 1989 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005872 |
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| GC HF 5415 .M94 1986 c.2 Marketing / | GC HF 5415 .P75 1987 c.1 Marketing : basic concepts and decisions / | GC HF 5415 .P75 1987 c.2 Marketing : basic concepts and decisions / | GC HF 5415 .T58 1989 Marketing : the art & science of business mangament / | GC HF 5439 .S74 1981 Stressless selling : a guide to success for men & women in sales / | GC HF 5546 .F37 [c?] Office Training / | GC HF 5547 .S73 1981 Successful management of large clerical operations : a guide to effective service transaction systems / |
Includes bibliographical references and index.
Part I : Marketing strategy -- Part II : Getting a fix on a competitive posture -- Part III : Marketing management -- Part IV : Marketing concepts and the marketing mix -- Part V : Tactical approaches -- Part VI : Research, models and constructs
This study offers a full discussion and evaluation of a variety of marketing topics, including implementing and managing a marketing strategy, enhancing the productivity of a sales force, the relationship between public relations and sales, and the pros and cons of market research.
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