Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty and Betty H. Reeder
Material type:
TextPublication details: New Jersey : Prentice-Hall, c1991Edition: Second EditionDescription: xvi, 670 pages : illustrations ; 25 cmISBN: - 9780134571102
- HF 5415 .R36 1991
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415 .R36 1991 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005871 |
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| GC HF 5415. N99 2003 Marketing your business : a guide to developing a strategic marketing plan / | GC HF 5415 .P24 1999 Marketing : key to business success today / | GC HF 5415 .P75 2011 Principles of marketing : an Asian perspective / | GC HF 5415 .R36 1991 Industrial marketing : analysis, planning and control / | GC HF 5415 .S35 2006 Marketing research / | GC HF 5429 .D37 2014 The Retail management formula : a navigational guide to consistently effective retail management / | GC HF 5429 .L48 2009 Retailing management / |
Includes index.
Part 1. Dimensions of marketing -- Part 2. Organizational buying and buyer behavior -- Part 3. Strategy formulation in the industrial market -- Part 4. Formulating product planning -- Part 5. Formulating channel strategy -- Part 6. Formulating marketing communication planning -- Part 7. Formulating pricing policies -- Part 8. International industrial marketing
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