Marketing essentials / Philip Kotler

By: Material type: TextTextPublication details: New Jersey : Prentice-Hall, c1984Description: xix, 548 pages : illustrations ; 23 cmISBN:
  • 135572320
Subject(s): LOC classification:
  • HF 5415 .K68 1984
Contents:
1. Social foundations of marketing : meeting human needs -- 2. The marketing management process - 3. Marketing research and information systems -- 4. The marketing environment -- 5. Consumer markets and consumer buyer behavior.
Summary: The subject is far too fascinating to be displayed only in skeletal form.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Management Accounting GC HF 5415 .K68 1984 (Browse shelf(Opens below)) c.1 Available NULIB000005862

Includes bibliographical references and index.

1. Social foundations of marketing : meeting human needs -- 2. The marketing management process - 3. Marketing research and information systems -- 4. The marketing environment -- 5. Consumer markets and consumer buyer behavior.

The subject is far too fascinating to be displayed only in skeletal form.

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