Marketing essentials /
Kotler, Philip
Marketing essentials / Philip Kotler - New Jersey : Prentice-Hall, c1984 - xix, 548 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
1. Social foundations of marketing : meeting human needs -- 2. The marketing management process - 3. Marketing research and information systems -- 4. The marketing environment -- 5. Consumer markets and consumer buyer behavior.
The subject is far too fascinating to be displayed only in skeletal form.
135572320
MARKETING
HF 5415 .K68 1984
Marketing essentials / Philip Kotler - New Jersey : Prentice-Hall, c1984 - xix, 548 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
1. Social foundations of marketing : meeting human needs -- 2. The marketing management process - 3. Marketing research and information systems -- 4. The marketing environment -- 5. Consumer markets and consumer buyer behavior.
The subject is far too fascinating to be displayed only in skeletal form.
135572320
MARKETING
HF 5415 .K68 1984