Essentials of marketing /
Lamb, Charles Jr. W.
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel. - Second edition - Australia : South-Western College Pub., c2001 - xxviii, 579 pages : illustrations ; 26 cm.
Includes index.
Part 1. The world of marketing -- Part 2. Analyzing marketing opportunities -- Part 3. Product and distribution decisions -- Part 4. Integrated marketing communication and pricing concepts
9812403132
MARKETING
HF 5415 .L218 2001
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel. - Second edition - Australia : South-Western College Pub., c2001 - xxviii, 579 pages : illustrations ; 26 cm.
Includes index.
Part 1. The world of marketing -- Part 2. Analyzing marketing opportunities -- Part 3. Product and distribution decisions -- Part 4. Integrated marketing communication and pricing concepts
9812403132
MARKETING
HF 5415 .L218 2001