The Business environment / Adrian Palmer and Bob Hartley
Material type:
TextPublication details: [New York] : McGraw Hill Education, c2002Edition: Fourth editionDescription: xvi, 532 pages : illustrations, map ; 23 cmISBN: - 71226907
- HF 5351 .P173 2002
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5351 .P173 2002 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005837 |
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| GC HF 1416 .I58 2014 International marketing / | GC HF 5351 .C734 2003 c.1 Comm 180 : making business work . | GC HF 5351 .C734 2003 c.2 Comm 180 : making business work . | GC HF 5351 .P173 2002 The Business environment / | GC HF 5351 .P33 2000 The Complete idiot's guide to starting your own business / | GC HF 5351 .S57 1999 The ten-day MBA : a step-by-step guide to mastering the skills taught in America's top business schools / | GC HF 5381 .F6 1995 Process improvement : enhancing your organization's effectiveness / |
Includes index.
Part 1. Contexts -- Part 2. Looking inwardly at organizations -- Part 3. Element of the external business environment -- Part 4. Bringing it together: Environment analysis
This textbook introduces students to business by exploring the dynamics of the business environment. It demonstrates the effects of these dynamics on business organisations and illustrates how decisions are made within organisations.
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