The Business environment /

Palmer, Adrian

The Business environment / Adrian Palmer and Bob Hartley - Fourth edition - [New York] : McGraw Hill Education, c2002 - xvi, 532 pages : illustrations, map ; 23 cm.

Includes index.

Part 1. Contexts -- Part 2. Looking inwardly at organizations -- Part 3. Element of the external business environment -- Part 4. Bringing it together: Environment analysis

This textbook introduces students to business by exploring the dynamics of the business environment. It demonstrates the effects of these dynamics on business organisations and illustrates how decisions are made within organisations.

71226907


BUSINESS

HF 5351 .P173 2002