Marketing / Eric N. Berkowitz, Steven W Hartley, Roger A Kerin and William Rudelius

By: Contributor(s): Material type: TextTextPublication details: [Illinois] : Irwin Inc., c1994Edition: Fourth editionDescription: xxviii, 787 pages : illustrations ; 26 cmISBN:
  • 256132216
Subject(s): LOC classification:
  • HF 5415 .B13 1994
Contents:
Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process -- Part 6. Expanding marketing settings
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .B13 1994 (Browse shelf(Opens below)) c.1 Available NULIB000005830

Includes bibliographical references and index.

Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process -- Part 6. Expanding marketing settings

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