Marketing /
Berkowitz, Eric N.
Marketing / Eric N. Berkowitz, Steven W Hartley, Roger A Kerin and William Rudelius - Fourth edition - [Illinois] : Irwin Inc., c1994 - xxviii, 787 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process -- Part 6. Expanding marketing settings
256132216
MARKETING
HF 5415 .B13 1994
Marketing / Eric N. Berkowitz, Steven W Hartley, Roger A Kerin and William Rudelius - Fourth edition - [Illinois] : Irwin Inc., c1994 - xxviii, 787 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process -- Part 6. Expanding marketing settings
256132216
MARKETING
HF 5415 .B13 1994