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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk

By: Contributor(s): Material type: TextTextPublication details: New Jersey : Prentice Hall International Inc., c2004Edition: Eighth editionDescription: xxiv, 587 : color illustrations ; 27 cmISBN:
  • 9812471359
Subject(s): LOC classification:
  • HF 5413.32 .S33 2004
Contents:
Part I. Introduction -- Part II. The consumer as an individual -- Part III. Consumers in their social and cultural settings -- Part IV. The consumer's decision making process.
Summary: this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers.
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5413.32 .S33 2004 (Browse shelf(Opens below)) c.1 Available NULIB000005826

Part I. Introduction -- Part II. The consumer as an individual -- Part III. Consumers in their social and cultural settings -- Part IV. The consumer's decision making process.

this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers.

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