Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk - Eighth edition - New Jersey : Prentice Hall International Inc., c2004 - xxiv, 587 : color illustrations ; 27 cm.
Part I. Introduction -- Part II. The consumer as an individual -- Part III. Consumers in their social and cultural settings -- Part IV. The consumer's decision making process.
this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers.
9812471359
CONSUMER BEHAVIOR
HF 5413.32 .S33 2004
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk - Eighth edition - New Jersey : Prentice Hall International Inc., c2004 - xxiv, 587 : color illustrations ; 27 cm.
Part I. Introduction -- Part II. The consumer as an individual -- Part III. Consumers in their social and cultural settings -- Part IV. The consumer's decision making process.
this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers.
9812471359
CONSUMER BEHAVIOR
HF 5413.32 .S33 2004