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Practical marketing for your small retail business / William H. Brannen

By:

Brannen, William H [author]

Material type: Text

TextPublication details: New Jersey : Prentice-Hall, c1981Description: vii, 232 pages : illustrations ; 24 cmISBN:

136927645

Subject(s):

MARKETING

LOC classification:

HF 5415.B623 1981

Contents:

You and small business retailing -- A framework for your retail marketing strategy -- How to define your target market -- How to deal with your business environment -- How to plan your retail product strategy -- How to plan your retail place strategy -- How to plan your retail price strategy -- How to plan you retail people strategy -- How to fit it all together : your total retail marketing strategy -- How to manage your retail marketing program

Summary: If you are interested in small business retailing, this book was written for you. It is a marketing book for small retailers of consumer goods and services. It adapts the consumer-oriented marketing concept (which has proven so successful for many large firms) to fit the needs of small retailers.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex Relegation Room	Gen. Ed. - CBA	GC HF 5415.B623 1981 (Browse shelf(Opens below))	c.1	Available		NULIB000005824

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Previous		No cover image available	No cover image available	No cover image available		No cover image available	No cover image available	Next
Previous	GC HF 5387 .D38 1982 c.1 Business ethics /	GC HF 5415 .B37 1986 c.1 Marketing : an integrated approach /	GC HF 5415 .B37 1986 c.2 Marketing : an integrated approach /	GC HF 5415.B623 1981 Practical marketing for your small retail business /	GC HF 5415 .B87 1975 Principles of marketing /	GC HF 5415 .E93 1987 Marketing /	GC HF 5415 .L77 1988 Marketing accounting services /	Next

Includes bibliographical references and index.

If you are interested in small business retailing, this book was written for you. It is a marketing book for small retailers of consumer goods and services. It adapts the consumer-oriented marketing concept (which has proven so successful for many large firms) to fit the needs of small retailers.

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