Practical marketing for your small retail business /
Brannen, William H.
Practical marketing for your small retail business / William H. Brannen - New Jersey : Prentice-Hall, c1981 - vii, 232 pages : illustrations ; 24 cm
Includes bibliographical references and index.
You and small business retailing -- A framework for your retail marketing strategy -- How to define your target market -- How to deal with your business environment -- How to plan your retail product strategy -- How to plan your retail place strategy -- How to plan your retail price strategy -- How to plan you retail people strategy -- How to fit it all together : your total retail marketing strategy -- How to manage your retail marketing program
If you are interested in small business retailing, this book was written for you. It is a marketing book for small retailers of consumer goods and services. It adapts the consumer-oriented marketing concept (which has proven so successful for many large firms) to fit the needs of small retailers.
136927645
MARKETING
HF 5415.B623 1981
Practical marketing for your small retail business / William H. Brannen - New Jersey : Prentice-Hall, c1981 - vii, 232 pages : illustrations ; 24 cm
Includes bibliographical references and index.
You and small business retailing -- A framework for your retail marketing strategy -- How to define your target market -- How to deal with your business environment -- How to plan your retail product strategy -- How to plan your retail place strategy -- How to plan your retail price strategy -- How to plan you retail people strategy -- How to fit it all together : your total retail marketing strategy -- How to manage your retail marketing program
If you are interested in small business retailing, this book was written for you. It is a marketing book for small retailers of consumer goods and services. It adapts the consumer-oriented marketing concept (which has proven so successful for many large firms) to fit the needs of small retailers.
136927645
MARKETING
HF 5415.B623 1981