Business policy : managing strategic processes / Joseph L. Bower [and three others]

By: Contributor(s): Material type: TextTextPublication details: [Chicago] : Irwin Inc., c1995Edition: Eighth editionDescription: xviii, 883 pages : illustrations ; 27 cmISBN:
  • 256115915
Subject(s): LOC classification:
  • HD 2785 .B75 1995
Contents:
What is strategy? -- Industry and competitive analysis -- Personal values and corporate strategy -- Relating strategy to social responsibility -- Building strategy -- Building organizational capabilities -- Transforming an organization -- Building relationships -- Building a general management career
Summary: The eight edition of Business policy text and casebook marks a watershed in the life of what has turned out to be a 30-year teaching and research project.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation General Education GC HD 2785 .B75 1995 (Browse shelf(Opens below)) c.1 Available NULIB000005722

What is strategy? -- Industry and competitive analysis -- Personal values and corporate strategy -- Relating strategy to social responsibility -- Building strategy -- Building organizational capabilities -- Transforming an organization -- Building relationships -- Building a general management career

The eight edition of Business policy text and casebook marks a watershed in the life of what has turned out to be a 30-year teaching and research project.

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