Business policy : managing strategic processes /
Bower , Joseph L.
Business policy : managing strategic processes / Joseph L. Bower [and three others] - Eighth edition - [Chicago] : Irwin Inc., c1995 - xviii, 883 pages : illustrations ; 27 cm
What is strategy? -- Industry and competitive analysis -- Personal values and corporate strategy -- Relating strategy to social responsibility -- Building strategy -- Building organizational capabilities -- Transforming an organization -- Building relationships -- Building a general management career
The eight edition of Business policy text and casebook marks a watershed in the life of what has turned out to be a 30-year teaching and research project.
256115915
CORPORATIONS -- UNITED STATES -- CASE STUDIES
HD 2785 .B75 1995
Business policy : managing strategic processes / Joseph L. Bower [and three others] - Eighth edition - [Chicago] : Irwin Inc., c1995 - xviii, 883 pages : illustrations ; 27 cm
What is strategy? -- Industry and competitive analysis -- Personal values and corporate strategy -- Relating strategy to social responsibility -- Building strategy -- Building organizational capabilities -- Transforming an organization -- Building relationships -- Building a general management career
The eight edition of Business policy text and casebook marks a watershed in the life of what has turned out to be a 30-year teaching and research project.
256115915
CORPORATIONS -- UNITED STATES -- CASE STUDIES
HD 2785 .B75 1995