Strategic planning and control techniques for profit : a handbook for small business owners / Robert E. Pritchard and Bruce M. Bradway

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, New Jersey : Prentice-Hall, c1981Description: x, 260 pages ; 28 cmISBN:
  • 138511888
Subject(s): LOC classification:
  • H 62.7 .P75 1981
Contents:
Business Planning -- Financial Planning -- Planning for Sales -- Planning the Organization -- Financial Management -- Forward Planning.
Summary: Strategic Planning and Control Techniques for Profit represents a landmark in the integration of marketing and finance with other valuable management tools needed by the owner/manager of a small business. It is a pragmatic how-to book filled with ideas that have been proved to work and improve profits. The authors are both successful businessmen and college professors. In addition, they regularly consult with small businesses and have conducted seminars for various business associations and trade organizations.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Marketing Management GC H 62.7 .P75 1981 (Browse shelf(Opens below)) c.1 Available NULIB000005674

Includes index.

Business Planning -- Financial Planning -- Planning for Sales -- Planning the Organization -- Financial Management -- Forward Planning.

Strategic Planning and Control Techniques for Profit represents a landmark in the integration of marketing and finance with other valuable management tools needed by the owner/manager of a small business. It is a pragmatic how-to book filled with ideas that have been proved to work and improve profits. The authors are both successful businessmen and college professors. In addition, they regularly consult with small businesses and have conducted seminars for various business associations and trade organizations.

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