Contemporary management / D. Van Fleet
Material type:
TextPublication details: Boston, Massachusetts : Houghton Mifflin Company, c1988Description: xxx, 686 pages : color illustrations ; 24 cmISBN: - 395433711
- HD 31. V36 1988
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HD 31. V36 1988 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005541 |
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| GC HD 31 .T46 1987 c.2 Strategic management : concepts and cases / | GC HD 31 .T78 1981 Corporate management in action : 16 critical cases in operations, finance, and manufacturing / | GC HD 31 .U75 1970 The Executive deskbook / | GC HD 31. V36 1988 Contemporary management / | GC HD 31 .W67 1989 The World executive's digest library : the best of business books. | GC HD 38 .C66 1972 Comparative studies in organizational behavior / | GC HD 38 .D78 1970 Technology, management & society / |
My goal in writing Contemporary Management was to present to students the principles and practices of management while conveying its importance and excitement, and to do so in a textbook that would be both extremely readable and of the highest quality. In keeping with that goal, I established four standards that would be (and indeed were) used as measures of achievement during the development of the text. Two of those standards that the book be understandable and interesting would ensure accessibility.
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