Contemporary management /

Van Fleet, David D.

Contemporary management / D. Van Fleet - Boston, Massachusetts : Houghton Mifflin Company, c1988 - xxx, 686 pages : color illustrations ; 24 cm.

My goal in writing Contemporary Management was to present to students the principles and practices of management while conveying its importance and excitement, and to do so in a textbook that would be both extremely readable and of the highest quality. In keeping with that goal, I established four standards that would be (and indeed were) used as measures of achievement during the development of the text. Two of those standards that the book be understandable and interesting would ensure accessibility.

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HD 31. V36 1988