The Customer connection quality for the rest of us / John Guaspari

By: Material type: TextTextPublication details: New York : American Management Association c1988Description: xv, 223 pages : illustrations ; 24 cmISBN:
  • 814458378
Subject(s): LOC classification:
  • HD 38 .G83 1988
Contents:
1. How Has "Quality" Gotten Such a Bad Name? -- 2. The Toughest Things About Quality -- 3. What Is Quality? -- 4. "You Make a Great Product...It's Too Bad We Have to Do Business With You" -- 5 You're Sending Signals All the Time -- 6. The Hidden Opportunities -- 7. Improving the Quality of Quality Improvement -- 8. A Dash of Heresy . . . Just to Spice Things Up -- 9. The Paradoxes of Quality.
Summary: his is not a book about the techniques of quality assur ance and quality control, so if that's what you're looking for, you'd be better off somewhere else. Understand, that's not because mastery of such techniques isn't important. In fact, it's absolutely essential. No serious, sustainable effort at achieving quality improvement will succeed without the vigilant application of the teachings and methodologies offered by the true experts in the field: Deming, Juran, Crosby, Feigen-baum, and the rest. But I'm not going to write about those things for the simple reason that I'm not an expert in quality assurance or quality control. I'm a marketing guy. My formal training was as an engineer-an aerospace/ mechanical engineer to be specific.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HD 38 .G83 1988 (Browse shelf(Opens below)) c.1 Available NULIB000005540

1. How Has "Quality" Gotten Such a Bad Name? -- 2. The Toughest Things About Quality -- 3. What Is Quality? -- 4. "You Make a Great Product...It's Too Bad We Have to Do Business With You" -- 5 You're Sending Signals All the Time -- 6. The Hidden Opportunities -- 7. Improving the Quality of Quality Improvement -- 8. A Dash of Heresy . . . Just to Spice Things Up -- 9. The Paradoxes of Quality.

his is not a book about the techniques of quality assur ance and quality control, so if that's what you're looking for, you'd be better off somewhere else. Understand, that's not because mastery of such techniques isn't important. In fact, it's absolutely essential. No serious, sustainable effort at achieving quality improvement will succeed without the vigilant application of the teachings and methodologies offered by the true experts in the field: Deming, Juran, Crosby, Feigen-baum, and the rest. But I'm not going to write about those things for the simple reason that I'm not an expert in quality assurance or quality control. I'm a marketing guy. My formal training was as an engineer-an aerospace/ mechanical engineer to be specific.

There are no comments on this title.

to post a comment.