Corporate communication / Paul A. Argenti

By: Material type: TextTextPublication details: Massachusetts : McGraw Hill Education, c1998Edition: Second editionDescription: xxii, 258 pages : illustrations ; 25 cmISBN:
  • 256217238
Subject(s): LOC classification:
  • HD 30.3 .A73 1998
Contents:
Chapter 1 The Changing environment for business case : hooker chemical company. -- Chapter 2 Communicating strategically case : Fletcher electronics. -- Chapter 3 An Overview of the corporate communication function case : bank of Boston. -- Chapter 4 Managing image, identity, and reputation case : GE identity program -- Chapter 5 Managing corporate advertising. -- Chapter 6 Managing media relations case : Adolph Coors company. -- Chapter 7 Investor relations : a random walk down Wall Street case : united technologies. -- Chapter 8 Employee communication case : Norwich software. -- Chapter 9 Managing government affairs case : Dodds paper company -- Chapter 10 Managing communication in a crisis case : Dow Corning
Summary: A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 30.3 .A73 1998 (Browse shelf(Opens below)) c.1 Available NULIB000005472

Includes index.

Chapter 1 The Changing environment for business case : hooker chemical company. -- Chapter 2 Communicating strategically case : Fletcher electronics. -- Chapter 3 An Overview of the corporate communication function case : bank of Boston. -- Chapter 4 Managing image, identity, and reputation case : GE identity program -- Chapter 5 Managing corporate advertising. -- Chapter 6 Managing media relations case : Adolph Coors company. -- Chapter 7 Investor relations : a random walk down Wall Street case : united technologies. -- Chapter 8 Employee communication case : Norwich software. -- Chapter 9 Managing government affairs case : Dodds paper company -- Chapter 10 Managing communication in a crisis case : Dow Corning

A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.

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