Corporate communication / (Record no. 7713)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01619nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 256217238 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 30.3 .A73 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Argenti, Paul A. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Corporate communication / |
| Statement of responsibility, etc. | Paul A. Argenti |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Massachusetts : |
| Name of publisher, distributor, etc. | McGraw Hill Education, |
| Date of publication, distribution, etc. | c1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 258 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 The Changing environment for business case : hooker chemical company. -- Chapter 2 Communicating strategically case : Fletcher electronics. -- Chapter 3 An Overview of the corporate communication function case : bank of Boston. -- Chapter 4 Managing image, identity, and reputation case : GE identity program -- Chapter 5 Managing corporate advertising. -- Chapter 6 Managing media relations case : Adolph Coors company. -- Chapter 7 Investor relations : a random walk down Wall Street case : united technologies. -- Chapter 8 Employee communication case : Norwich software. -- Chapter 9 Managing government affairs case : Dodds paper company -- Chapter 10 Managing communication in a crisis case : Dow Corning |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | General Circulation | 05/22/2012 | Reaccessioned | GC HD 30.3 .A73 1998 | NULIB000005472 | 05/20/2025 | c.1 | 05/20/2025 | Books |