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Broadcast/cable/web programming : strategies and practices / Susan Tyler Eastman and Douglas A. Ferguson

By: Material type: TextTextPublication details: Beijing, China : Peking University Press, c2001Edition: Sixth EditionDescription: vii, xv, x, 491 pages : illustrations ; 23 cmISBN:
  • 053451295X
Subject(s): LOC classification:
  • PN 1992.53 .E18 2001
Contents:
Part1. Programming Resources and Constraints -- Part2. Broadcast Television Strategies -- Part3. Cable, Satellite and Online Strategies -- Part4. Radio Programming
Summary: A more formal statement of the theory and model guiding the authors thinking has been added to the first chapter, accompanied by basic descriptive information about the industry and about the viewing process to better meet the needs of teachers.
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation General Education GC PN 1992.53 .E18 2001 (Browse shelf(Opens below)) c.1 Available NULIB000004862

Includes bibliographical references and index.

Part1. Programming Resources and Constraints -- Part2. Broadcast Television Strategies -- Part3. Cable, Satellite and Online Strategies -- Part4. Radio Programming

A more formal statement of the theory and model guiding the authors thinking has been added to the first chapter, accompanied by basic descriptive information about the industry and about the viewing process to better meet the needs of teachers.

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