Broadcast/cable/web programming : (Record no. 7103)

MARC details
000 -LEADER
fixed length control field 01147nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520094940.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 053451295X
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PN 1992.53 .E18 2001
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Eastman, Susan Tyler.
Relator term author
245 #0 - TITLE STATEMENT
Title Broadcast/cable/web programming :
Remainder of title strategies and practices /
Statement of responsibility, etc. Susan Tyler Eastman and Douglas A. Ferguson
250 ## - EDITION STATEMENT
Edition statement Sixth Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Beijing, China :
Name of publisher, distributor, etc. Peking University Press,
Date of publication, distribution, etc. c2001
300 ## - PHYSICAL DESCRIPTION
Extent vii, xv, x, 491 pages :
Other physical details illustrations ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part1. Programming Resources and Constraints -- Part2. Broadcast Television Strategies -- Part3. Cable, Satellite and Online Strategies -- Part4. Radio Programming
520 ## - SUMMARY, ETC.
Summary, etc. A more formal statement of the theory and model guiding the authors thinking has been added to the first chapter, accompanied by basic descriptive information about the industry and about the viewing process to better meet the needs of teachers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TELEVISION PROGRAMS -- PLANNING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     General Education LRC - Annex National University - Manila General Circulation 04/27/2012 Reaccessioned   GC PN 1992.53 .E18 2001 NULIB000004862 05/20/2025 c.1 05/20/2025 Books