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Fundamentals of marketing in the Philippine setting / Josiah Go

By: Material type: TextTextPublication details: Manila, Philippines : Josiah and Coralina Go Foundation, Inc., c2001Description: 358 pages : illustrations ; 23 cmISBN:
  • 9719186054
Subject(s): LOC classification:
  • HF 5415.12.P6 .G6 2001
Contents:
Preface 33 -- Acknowledgement 4 -- Dedication 5 -- Marketing: An Introduction 15 -- Market Segmentation 49 -- Product Strategy 97 -- Costumer Service Strategy 189 -- Pricing Strategy 217 -- Distribution Strategy and the strategic selling cycle 253 -- Advertising Strategy 279 -- Sales Promotion Strategy 301 -- Putting It All Together: Diary of a Marketing Man 327 -- References 336 -- Appendix 339 -- Glossary of Terms 341 <b> Index 348
Summary: Contained in these pages are hundreds of Philippine-based examples updated for the reading pleasure of university students taking Principles of Marketing as well as neophyte marketing practitioners.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Gen. Ed. - CBA FIL HF 5415.12.P6 .G6 2001 (Browse shelf(Opens below)) c.1 Available NULIB000002557

"Understand the critical role of the marketing mix in the success of a company's products and brands!" "Officially endorsed by: Philippine Marketing Association, Association of Marketing Educators."

Includes bibliographical references and index.

Preface 33 -- Acknowledgement 4 -- Dedication 5 -- Marketing: An Introduction 15 -- Market Segmentation 49 -- Product Strategy 97 -- Costumer Service Strategy 189 -- Pricing Strategy 217 -- Distribution Strategy and the strategic selling cycle 253 -- Advertising Strategy 279 -- Sales Promotion Strategy 301 -- Putting It All Together: Diary of a Marketing Man 327 -- References 336 -- Appendix 339 -- Glossary of Terms 341 <b> Index 348

Contained in these pages are hundreds of Philippine-based examples updated for the reading pleasure of university students taking Principles of Marketing as well as neophyte marketing practitioners.

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