Fundamentals of marketing in the Philippine setting / (Record no. 4798)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01495nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520094851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9719186054 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.12.P6 .G6 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Go, Josiah |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Fundamentals of marketing in the Philippine setting / |
| Statement of responsibility, etc. | Josiah Go |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | Josiah and Coralina Go Foundation, Inc., |
| Date of publication, distribution, etc. | c2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 358 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Understand the critical role of the marketing mix in the success of a company's products and brands!" "Officially endorsed by: Philippine Marketing Association, Association of Marketing Educators." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface 33 -- Acknowledgement 4 -- Dedication 5 -- Marketing: An Introduction 15 -- Market Segmentation 49 -- Product Strategy 97 -- Costumer Service Strategy 189 -- Pricing Strategy 217 -- Distribution Strategy and the strategic selling cycle 253 -- Advertising Strategy 279 -- Sales Promotion Strategy 301 -- Putting It All Together: Diary of a Marketing Man 327 -- References 336 -- Appendix 339 -- Glossary of Terms 341 <b> Index 348 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Contained in these pages are hundreds of Philippine-based examples updated for the reading pleasure of university students taking Principles of Marketing as well as neophyte marketing practitioners. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | Filipiniana | 07/29/2024 | Donation | FIL HF 5415.12.P6 .G6 2001 | NULIB000002557 | 05/20/2025 | c.1 | 05/20/2025 | Books |