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Convention and event management / Zenaida L. Cruz

By: Material type: TextTextPublication details: Navotas, Philippines : Navotas Press, c2006Edition: Second EditionDescription: xiv, 192 pages: illustrations ; 22 cmISBN:
  • 9789710866915
Subject(s): LOC classification:
  • TX 911.2 .C78 2006
Contents:
Chapter1. the meaning and importance of the meeting, convention and exhibition industries -- Chapter2. Key players in the industry -- Chapter3. Meetings management -- Chapter4. Meeting technology -- Chapter5. Planning meetings, conventions and exhibition -- Chapter6. Basic fact about events -- Chapter7. Managing events -- Chapter8. Marketing events -- Chapter9. Funding and evaluation of events -- Chapter10. Risk management -- Chapter11. The role of ethics in the convention and event industry -- Chapter12. Changes affecting the convention and event industry in the next millennium .
Summary: The main aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main Filipiniana Hospitality Management FIL TX 911.2 .C78 2006 (Browse shelf(Opens below)) c.1 Available NULIB000002042
Browsing LRC - Main shelves, Shelving location: Filipiniana, Collection: Hospitality Management Close shelf browser (Hides shelf browser)
FIL TX 724.5.P6 .F56 2014 Food selection preparation and cooking / FIL TX 724.5.P6 .M45 2021 Philippine regional cuisine / FIL TX 740.5 .S26 2022 Food styling design / FIL TX 911.2 .C78 2006 Convention and event management / FIL TX 911.3 .A74 2023 Menu design and revenue management / FIL TX 911.3 .B84 2022 Tourism and hospitality marketing / FIL TX 911.3 .G84 2007 Competency-based learning guide in beverage management /

Includes index.

Chapter1. the meaning and importance of the meeting, convention and exhibition industries -- Chapter2. Key players in the industry -- Chapter3. Meetings management -- Chapter4. Meeting technology -- Chapter5. Planning meetings, conventions and exhibition -- Chapter6. Basic fact about events -- Chapter7. Managing events -- Chapter8. Marketing events -- Chapter9. Funding and evaluation of events -- Chapter10. Risk management -- Chapter11. The role of ethics in the convention and event industry -- Chapter12. Changes affecting the convention and event industry in the next millennium .

The main aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events.

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