Convention and event management /
Cruz, Zenaida L.
Convention and event management / Zenaida L. Cruz - Second Edition. - Navotas, Philippines : Navotas Press, c2006 - xiv, 192 pages: illustrations ; 22 cm.
Includes index.
Chapter1. the meaning and importance of the meeting, convention and exhibition industries -- Chapter2. Key players in the industry -- Chapter3. Meetings management -- Chapter4. Meeting technology -- Chapter5. Planning meetings, conventions and exhibition -- Chapter6. Basic fact about events -- Chapter7. Managing events -- Chapter8. Marketing events -- Chapter9. Funding and evaluation of events -- Chapter10. Risk management -- Chapter11. The role of ethics in the convention and event industry -- Chapter12. Changes affecting the convention and event industry in the next millennium .
The main aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events.
9789710866915
EVENT PLANNING
TX 911.2 .C78 2006
Convention and event management / Zenaida L. Cruz - Second Edition. - Navotas, Philippines : Navotas Press, c2006 - xiv, 192 pages: illustrations ; 22 cm.
Includes index.
Chapter1. the meaning and importance of the meeting, convention and exhibition industries -- Chapter2. Key players in the industry -- Chapter3. Meetings management -- Chapter4. Meeting technology -- Chapter5. Planning meetings, conventions and exhibition -- Chapter6. Basic fact about events -- Chapter7. Managing events -- Chapter8. Marketing events -- Chapter9. Funding and evaluation of events -- Chapter10. Risk management -- Chapter11. The role of ethics in the convention and event industry -- Chapter12. Changes affecting the convention and event industry in the next millennium .
The main aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events.
9789710866915
EVENT PLANNING
TX 911.2 .C78 2006