Special events : a new generation and the next frontier / Joe Goldblatt
Material type:
TextPublication details: Hoboken, New Jersey : Wiley, c2011Edition: Sixth editionDescription: xxv, 550 pages : color illustrations ; 25 cmISBN: - 9780470449875
- GT 3405 .G65 2011
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National University - Manila | LRC - Main General Circulation | Hospitality Management | GC GT 3405 .G65 2011 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000001893 | ||
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National University - Manila | LRC - Main General Circulation | Hospitality Management | GC GT 3405 .G65 2011 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000006567 |
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| GC GT 3405 .G38 2019 The art of event planning : pro tips from an industry insider / | GC GT 3405 .G48 2012 Event studies : theory, research and policy for planned events / | GC GT 3405 .G65 2008 Special events : the roots and wings of celebration / | GC GT 3405 .G65 2011 c.1 Special events : a new generation and the next frontier / | GC GT 3405 .G65 2011 c.2 Special events : a new generation and the next frontier / | GC GT 3405 .M37 2018 Crowd management made easy : models, methods and examples to keep your crowds safe / | GC GT 3405 .P74 2012 c.1 Event marketing : how to successfully promote events, festivals, conventions, and expositions / |
Includes bibliographical references and index.
pt. I: Theory of Event Leadership -- 1. Welcome to Planned Events -- 2. Models of Global Planned Events -- -- pt. II: Event Administration -- 3. Developing and Implementing the Event Plan -- 4. Event Leadership Through Human Resource and Time Management -- 5. Financial Administration -- 6. Greener Events -- -- pt. III: Event Coordination -- 7. Managing Vendor Contracts -- 8. On-Site Event Production -- -- Pt IV: Event Marketing -- 9. Advertising, Public Relations, Promotions, and Sponsorships -- 10. Online Marketing and Consumer-Generated Media -- -- pt. V: Legal, Ethical, and Risk Management -- 11. Risk Management: Legal and Financial Safeguards -- 12. Inclusiveness, Morality, Law, and Ethics in Event Planning -- 13. Doing the Right Thing: Corporate Social Responsibility (CSR) -- -- pt. VI: Technology for Professional Development -- 14. Technology and Modern Event Planning -- 15. Career Development, Advancement, and Sustainable Success -- 16. The New Best Practices in Planned Events -- 17. New Frontiers in Twenty-First-Century Planned Events.
"This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events' financial, quality, environmental and other strategic outcomes."--Provided by publisher."This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners"--Provided by publisher.
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