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Tourism and hospitality marketing : a global perspective / Simon Hudson

By: Material type: TextTextPublication details: Los Angeles, California : Sage, c2008Edition: Philippine editionDescription: xv, 467 pages : illustrations ; 23 cmISBN:
  • 9781412946872
Subject(s): LOC classification:
  • G 155.A75 .H83 2008
Contents:
The Global Tourism Marketing Environment -- Consumer Behaviour -- Developing a Marketing Plan -- Marketing Research -- The Tourism and Hospitality Product -- Pricing -- Distribution -- Marketing Communications The Role of Advertising and Sales Promotions -- Marketing Communications Public Relations, Personal Selling, Direct Marketing and Word of Mouth -- Internet Marketing -- Providing Service Quality through Internal Marketing -- Destination Marketing -- Contemporary Issues in Tourism and Hospitality Marketing.
Summary: Covers all the key marketing principles applied to tourism and hospitality. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC G 155.A75 .H83 2008 (Browse shelf(Opens below)) c.1 Available NULIB000001873

Includes bibliographical references and index.

The Global Tourism Marketing Environment -- Consumer Behaviour -- Developing a Marketing Plan -- Marketing Research -- The Tourism and Hospitality Product -- Pricing -- Distribution -- Marketing Communications The Role of Advertising and Sales Promotions -- Marketing Communications Public Relations, Personal Selling, Direct Marketing and Word of Mouth -- Internet Marketing -- Providing Service Quality through Internal Marketing -- Destination Marketing -- Contemporary Issues in Tourism and Hospitality Marketing.

Covers all the key marketing principles applied to tourism and hospitality. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

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