Tourism and hospitality marketing : (Record no. 4114)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01539nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520094836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412946872 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G 155.A75 .H83 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hudson, Simon |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Tourism and hospitality marketing : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc. | Simon Hudson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles, California : |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 467 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP598 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Global Tourism Marketing Environment -- Consumer Behaviour -- Developing a Marketing Plan -- Marketing Research -- The Tourism and Hospitality Product -- Pricing -- Distribution -- Marketing Communications The Role of Advertising and Sales Promotions -- Marketing Communications Public Relations, Personal Selling, Direct Marketing and Word of Mouth -- Internet Marketing -- Providing Service Quality through Internal Marketing -- Destination Marketing -- Contemporary Issues in Tourism and Hospitality Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Covers all the key marketing principles applied to tourism and hospitality. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TOURISM -- MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Hospitality Management | LRC - Main | National University - Manila | General Circulation | 07/11/2013 | Purchased - C&E | 598.00 | GC G 155.A75 .H83 2008 | NULIB000001873 | 05/20/2025 | c.1 | 05/20/2025 | Books |