Event studies : theory, research and policy for planned events / Donald Getz
Material type:
- 9780080969534
- GT 3405 .G48 2012

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Main General Circulation | Hospitality Management | GC GT 3405 .G48 2012 (Browse shelf(Opens below)) | c.1 | Available | NULIB000001821 |
Includes bibliographical references and index.
pt. 1. Basic concepts in event studies -- pt. 2. Foundation disciplines and closely related fields -- pt. 3. Framework for understanding and creating knowledge -- pt. 4. Conclusion.
This book focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.
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