Event studies : theory, research and policy for planned events /

Getz, Donald

Event studies : theory, research and policy for planned events / Donald Getz - Second edition. - London, United Kingdom : Routledge, c2012 - xix, 422 pages : color illustrations ; 25 cm.

Includes bibliographical references and index.

pt. 1. Basic concepts in event studies -- pt. 2. Foundation disciplines and closely related fields -- pt. 3. Framework for understanding and creating knowledge -- pt. 4. Conclusion.

This book focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.

9780080969534


SPECIAL EVENTS INDUSTRY

GT 3405 .G48 2012