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Marketing : an introduction / Gary Armstrong and Philip Kotler

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, New Jersey : Pearson Education, c2011Edition: 10th EditionDescription: 644 pages : illustrations ; 24 cmISBN:
  • 9789810697884
Subject(s): LOC classification:
  • HF 5415 .A76 2011
Contents:
Part 1. Defining Marketing and the Marketing Process -- Part 2. The marketplace and consumers -- Part 3. A customer-driven marketing strategy and the marketing mix -- Part 4. Further marketing.
Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value - creating it and capturing it - drives every effective marketing strategy. The tenth edition features a new learning design and integration with my marketing lab, Pearson's online homework and personalized study tool.
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .A76 2011 (Browse shelf(Opens below)) c.1 Available NULIB000001780
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GC HF 5387 .T74 2011 Managing business ethics : straight talk about how to do it right / GC HF 5387 .V87 2006 Business ethics / GC HF 5414 .Z56 2015 Social media marketing all-in-one for dummies / GC HF 5415 .A76 2011 Marketing : an introduction / GC HF 5415 .B13 1994 Marketing / GC HF 5415 .B66 2013 Principles of marketing / GC HF 5415 .E86 1990 Marketing /

Includes bibliographical references.

Part 1. Defining Marketing and the Marketing Process -- Part 2. The marketplace and consumers -- Part 3. A customer-driven marketing strategy and the marketing mix -- Part 4. Further marketing.

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value - creating it and capturing it - drives every effective marketing strategy. The tenth edition features a new learning design and integration with my marketing lab, Pearson's online homework and personalized study tool.

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