Amazon cover image
Image from Amazon.com

Marketing : an introduction / Gary Armstrong and Philip Kotler

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, New Jersey : Pearson Education, c2011Edition: 10th EditionDescription: 644 pages : illustrations ; 24 cmISBN:
  • 9789810697884
Subject(s): LOC classification:
  • HF 5415 .A76 2011
Contents:
Part 1. Defining Marketing and the Marketing Process -- Part 2. The marketplace and consumers -- Part 3. A customer-driven marketing strategy and the marketing mix -- Part 4. Further marketing.
Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value - creating it and capturing it - drives every effective marketing strategy. The tenth edition features a new learning design and integration with my marketing lab, Pearson's online homework and personalized study tool.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .A76 2011 (Browse shelf(Opens below)) c.1 Available NULIB000001780

Includes bibliographical references.

Part 1. Defining Marketing and the Marketing Process -- Part 2. The marketplace and consumers -- Part 3. A customer-driven marketing strategy and the marketing mix -- Part 4. Further marketing.

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value - creating it and capturing it - drives every effective marketing strategy. The tenth edition features a new learning design and integration with my marketing lab, Pearson's online homework and personalized study tool.

There are no comments on this title.

to post a comment.