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Sales promotion : principles & best practices / Herbert M. Sancianco

By: Material type: TextTextPublication details: Pasig City, Philippines : Anvil Publications, c2010Description: xxx, 243 pages : illustrations ; 26 cmISBN:
  • 9789712723148
Subject(s): LOC classification:
  • HF 5438.5 .Sa26 2010
Contents:
The marketplace : operating realities and challenges -- Sales Promotion as business development strategy -- Consumer promotion -- Sales team incentives -- Sales promotion in customer relationship management -- Marketing service companies -- The Elements that make a successful campaign -- Success or failure? monitoring and measurement results.
Summary: This book is a great learning tool and professional reference material on consumer and trade sales promotion-the fourth P in the marketing mix. This book educates the reader as to what it can do for a brand that is either entering the marketplace, developing itself for higher growth or prolonging its demand over a longer period of time where it can compete effectively during weak business periods.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Gen. Ed. - CBA FIL HF 5438.5 .Sa26 2010 (Browse shelf(Opens below)) c.1 Available NULIB000001386
Browsing LRC - Annex II shelves, Shelving location: Filipiniana, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
FIL HF 5413.13 .A23 2024 Marketing management / FIL HF 5415.2 .A23 2024 Marketing research / FIL HF 5415.12.P6 .G6 2001 Fundamentals of marketing in the Philippine setting / FIL HF 5438.5 .Sa26 2010 Sales promotion : principles & best practices / FIL HF 5547.5 .D31 2006 c.1 The Secretary for the corporate world / FIL HF 5547.5 .D31 2006 c.2 The Secretary for the corporate world / FIL HF 5547.5 .M67 1994 c.1 Office management : principles and practices /

Includes bibliographical references.

The marketplace : operating realities and challenges -- Sales Promotion as business development strategy -- Consumer promotion -- Sales team incentives -- Sales promotion in customer relationship management -- Marketing service companies -- The Elements that make a successful campaign -- Success or failure? monitoring and measurement results.

This book is a great learning tool and professional reference material on consumer and trade sales promotion-the fourth P in the marketing mix. This book educates the reader as to what it can do for a brand that is either entering the marketplace, developing itself for higher growth or prolonging its demand over a longer period of time where it can compete effectively during weak business periods.

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