Sales promotion : (Record no. 3627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01413nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520094826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712723148 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5438.5 .Sa26 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sancianco, Herbert M. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Sales promotion : |
| Remainder of title | principles & best practices / |
| Statement of responsibility, etc. | Herbert M. Sancianco |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pasig City, Philippines : |
| Name of publisher, distributor, etc. | Anvil Publications, |
| Date of publication, distribution, etc. | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 243 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD415 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The marketplace : operating realities and challenges -- Sales Promotion as business development strategy -- Consumer promotion -- Sales team incentives -- Sales promotion in customer relationship management -- Marketing service companies -- The Elements that make a successful campaign -- Success or failure? monitoring and measurement results. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is a great learning tool and professional reference material on consumer and trade sales promotion-the fourth P in the marketing mix. This book educates the reader as to what it can do for a brand that is either entering the marketplace, developing itself for higher growth or prolonging its demand over a longer period of time where it can compete effectively during weak business periods. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SALES PROMOTION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | Filipiniana | 06/30/2012 | Purchased - ACLS | 415.00 | FIL HF 5438.5 .Sa26 2010 | NULIB000001386 | 05/20/2025 | c.1 | 05/20/2025 | Books |