Amazon cover image
Image from Amazon.com

The small business survival guide / Jason Reid

By: Material type: TextTextPublication details: Boston, Massachusetts : Cengage Learning Asia Pte Ltd, c2011Description: xiii, 315 pages ; 23 cmISBN:
  • 9781435457805
Subject(s): LOC classification:
  • HG 173 .R54 2011
Contents:
Chapter 1 Branding -- Chapter 2 Marketing -- Chapter 3 When Things Go Very Bad -- Chapter 4 Leads -- Chapter 5 Sales, Sales, Sales -- Chapter 6 Sales Management -- Chapter 7 Employees: Hire Slow, Fire Fast -- Chapter 8 It's Your Time, Use It Wisely -- Chapter 9 Customers -- Chapter 10 Technology -- Chapter 11 Business Intelligence -- Chapter 12 Back to School -- Chapter 13 Expense Management: Running a Lean Business -- 193 (24) Chapter 14 Estimating and Pricing -- Chapter 15 Big Opportunities -- Chapter 16 Management -- Chapter 17 Meetings: Communication is Key! -- Chapter 18 Dream Management or Whole Life Management -- Chapter 19 Goals -- Chapter 20 Protect Yourself, Your Company, and Your Employees -- Chapter 21 Business Planning -- Chapter 22 Conclusion
Summary: The small business survival guide is a pragmatic book geared toward entrepreneurs who want to grow their small business fast. The book is not about creating a mission or strategic planning -- it's a hands-on tool that teaches small business owners what they need to know about marketing, sales, hiring and managing employees, cost control, and other basic business principles. There's a particular focus on using the Internet through multiple channels, including social media, to effectively grow the business quickly
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation General Education GC HG 173 .R54 2011 (Browse shelf(Opens below)) c.1 Available NULIB000001225

Includes index.

Chapter 1 Branding -- Chapter 2 Marketing -- Chapter 3 When Things Go Very Bad -- Chapter 4 Leads -- Chapter 5 Sales, Sales, Sales -- Chapter 6 Sales Management -- Chapter 7 Employees: Hire Slow, Fire Fast -- Chapter 8 It's Your Time, Use It Wisely -- Chapter 9 Customers -- Chapter 10 Technology -- Chapter 11 Business Intelligence -- Chapter 12 Back to School -- Chapter 13 Expense Management: Running a Lean Business -- 193 (24) Chapter 14 Estimating and Pricing -- Chapter 15 Big Opportunities -- Chapter 16 Management -- Chapter 17 Meetings: Communication is Key! -- Chapter 18 Dream Management or Whole Life Management -- Chapter 19 Goals -- Chapter 20 Protect Yourself, Your Company, and Your Employees -- Chapter 21 Business Planning -- Chapter 22 Conclusion

The small business survival guide is a pragmatic book geared toward entrepreneurs who want to grow their small business fast. The book is not about creating a mission or strategic planning -- it's a hands-on tool that teaches small business owners what they need to know about marketing, sales, hiring and managing employees, cost control, and other basic business principles. There's a particular focus on using the Internet through multiple channels, including social media, to effectively grow the business quickly

There are no comments on this title.

to post a comment.