MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01913nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520094822.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781435457805 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HG 173 .R54 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reid, Jason |
| Relator term |
author |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The small business survival guide / |
| Statement of responsibility, etc. |
Jason Reid |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Massachusetts : |
| Name of publisher, distributor, etc. |
Cengage Learning Asia Pte Ltd, |
| Date of publication, distribution, etc. |
c2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 315 pages ; |
| Dimensions |
23 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
PHP1700 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 Branding -- Chapter 2 Marketing -- Chapter 3 When Things Go Very Bad -- Chapter 4 Leads -- Chapter 5 Sales, Sales, Sales -- Chapter 6 Sales Management -- Chapter 7 Employees: Hire Slow, Fire Fast -- Chapter 8 It's Your Time, Use It Wisely -- Chapter 9 Customers -- Chapter 10 Technology -- Chapter 11 Business Intelligence -- Chapter 12 Back to School -- Chapter 13 Expense Management: Running a Lean Business -- 193 (24) Chapter 14 Estimating and Pricing -- Chapter 15 Big Opportunities -- Chapter 16 Management -- Chapter 17 Meetings: Communication is Key! -- Chapter 18 Dream Management or Whole Life Management -- Chapter 19 Goals -- Chapter 20 Protect Yourself, Your Company, and Your Employees -- Chapter 21 Business Planning -- Chapter 22 Conclusion |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The small business survival guide is a pragmatic book geared toward entrepreneurs who want to grow their small business fast. The book is not about creating a mission or strategic planning -- it's a hands-on tool that teaches small business owners what they need to know about marketing, sales, hiring and managing employees, cost control, and other basic business principles. There's a particular focus on using the Internet through multiple channels, including social media, to effectively grow the business quickly |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS AND ECONOMICS -- SMALL BUSINESS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
