Marketing a simplified approach : text and cases / Zenaida S. Diola and Edgar M. Tichepco

By:

Diola, Zenaida S [author]

Contributor(s):

Tichepco, Edgar M [co-author]

Material type: Text

TextPublication details: Quezon City, Philippines : C & E Publishing Inc., c2009Description: xii, 196 pages ; 22 cmISBN:

9789715848633

Subject(s):

MARKETING

LOC classification:

HF 5415 .D56 2009

Contents:

Part 1. An Overview -- Part 2.The First P: Product -- Part 3. The Second P: Price -- Part 4. The Third P: Place -- Part 5. The Fourth P: Promotion.

Summary: Marketing is one of the most interesting subjects in the field of business, covering various topics such as the challenges of product innovation, rudiments of price-setting, choice of marketing channels and intermediaries, and availability and effectiveness of different promotional techniques and media.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II Filipiniana	Marketing Management	FIL HF 5415 .D56 2009 c.1 (Browse shelf(Opens below))	c.1	Available		NULIB000000662

Includes bibliographical references.

Part 1. An Overview -- Part 2.The First P: Product -- Part 3. The Second P: Price -- Part 4. The Third P: Place -- Part 5. The Fourth P: Promotion.

Marketing is one of the most interesting subjects in the field of business, covering various topics such as the challenges of product innovation, rudiments of price-setting, choice of marketing channels and intermediaries, and availability and effectiveness of different promotional techniques and media.

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