Marketing a simplified approach : (Record no. 2903)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01140nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520094810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789715848633 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .D56 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Diola, Zenaida S. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing a simplified approach : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | Zenaida S. Diola and Edgar M. Tichepco |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City, Philippines : |
| Name of publisher, distributor, etc. | C & E Publishing Inc., |
| Date of publication, distribution, etc. | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 196 pages ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. An Overview -- Part 2.The First P: Product -- Part 3. The Second P: Price -- Part 4. The Third P: Place -- Part 5. The Fourth P: Promotion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing is one of the most interesting subjects in the field of business, covering various topics such as the challenges of product innovation, rudiments of price-setting, choice of marketing channels and intermediaries, and availability and effectiveness of different promotional techniques and media. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tichepco, Edgar M. |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 10/22/2010 | Donation | FIL HF 5415 .D56 2009 c.1 | NULIB000000662 | 05/20/2025 | c.1 | 05/20/2025 | Books |