International hospitality management : concepts and cases / Alan Clarke and Wei Chen
Material type:
TextPublication details: Amsterdam : Elsevier Science, c2007Description: viii, 382 pages ; 25 cmISBN: - 9780750666756
- TX 911.3.M27 .C53 2007
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National University - Manila | LRC - Main General Circulation | Tourism Management | GC TX 911.3.M27 .C53 2007 (Browse shelf(Opens below)) | c.1 | Available | NULIB000000546 |
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| GC TX 911.3.F5 .D44 2007 c.2 Hospitality financial management / | GC TX 911.3.M3 .M33 2009 c.2 Marketing communications in tourism and hospitality : concepts, strategies and cases / | GC TX 911.3.M3 .M67 2010 Hospitality and travel marketing / | GC TX 911.3.M27 .C53 2007 International hospitality management : concepts and cases / | GC TX 911.3.M27 .E39 2018 Applied facilities management : for the hospitality industry / | GC TX 911.3.M27 .H67 2007 A host of opportunities : an introduction to hospitality management / | GC TX 911.3.M27 .K36 2007 c.1 Services management : the new paradigm in hospitality / |
Includes bibliographical references.
1. Welcome: An Introduction to International Hospitality Management -- 2. Cultures and the Challenges of International Hospitality Management -- 3. The International Hospitality Industry -- 4.Exploring the International Environment -- 5. International Marketing -- 6. International Hospitality Market Entry -- 7. Strategic Planning and International Hospitality Enterprises -- 8. International Human Resources Management: Managing Diversity -- 9. Entrepreneurship and SMEs in the Global Market -- 10. Managing Social Responsibility in International Hospitality -- 11. The Analysis of International Hospitality Management
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