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International hospitality management : concepts and cases / Alan Clarke and Wei Chen

By: Contributor(s): Material type: TextTextPublication details: Amsterdam : Elsevier Science, c2007Description: viii, 382 pages ; 25 cmISBN:
  • 9780750666756
Subject(s): LOC classification:
  • TX 911.3.M27 .C53 2007
Contents:
1. Welcome: An Introduction to International Hospitality Management -- 2. Cultures and the Challenges of International Hospitality Management -- 3. The International Hospitality Industry -- 4.Exploring the International Environment -- 5. International Marketing -- 6. International Hospitality Market Entry -- 7. Strategic Planning and International Hospitality Enterprises -- 8. International Human Resources Management: Managing Diversity -- 9. Entrepreneurship and SMEs in the Global Market -- 10. Managing Social Responsibility in International Hospitality -- 11. The Analysis of International Hospitality Management
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Tourism Management GC TX 911.3.M27 .C53 2007 (Browse shelf(Opens below)) c.1 Available NULIB000000546

Includes bibliographical references.

1. Welcome: An Introduction to International Hospitality Management -- 2. Cultures and the Challenges of International Hospitality Management -- 3. The International Hospitality Industry -- 4.Exploring the International Environment -- 5. International Marketing -- 6. International Hospitality Market Entry -- 7. Strategic Planning and International Hospitality Enterprises -- 8. International Human Resources Management: Managing Diversity -- 9. Entrepreneurship and SMEs in the Global Market -- 10. Managing Social Responsibility in International Hospitality -- 11. The Analysis of International Hospitality Management

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