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Fundamentals of menu planning / Paul J. McVety, Bradley J. Ware and Claudette Levesque Ware

By: Contributor(s): Material type: TextTextPublication details: New Jersey : John Wiley & Son, Inc., c2009Edition: Third EditionDescription: xiii, 258 pages ; 28 cmISBN:
  • 9780470072677
Subject(s): LOC classification:
  • TX 911.3.M45 .M38 2009
Contents:
Part 1. Evolution of the menu: New trends in the foodservice industry; Market survey; Nutrition and menu planning; Foodservice menus -- Part 2. Financial aspects of menu planning: Yield test; Standard recipes; Recipe costing -- Part 3. Writing, designing, and merchandising the menu: Characteristics of a menu; Sales history; Merchandising the menu; Foodservice equipment analysis
Summary: [This book] presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC TX 911.3.M45 .M38 2009 (Browse shelf(Opens below)) c.1 Available NULIB000000531

Includes index.

Part 1. Evolution of the menu: New trends in the foodservice industry; Market survey; Nutrition and menu planning; Foodservice menus -- Part 2. Financial aspects of menu planning: Yield test; Standard recipes; Recipe costing -- Part 3. Writing, designing, and merchandising the menu: Characteristics of a menu; Sales history; Merchandising the menu; Foodservice equipment analysis

[This book] presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.

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