Fundamentals of menu planning /
McVety, Paul J.
Fundamentals of menu planning / Paul J. McVety, Bradley J. Ware and Claudette Levesque Ware - Third Edition. - New Jersey : John Wiley & Son, Inc., c2009 - xiii, 258 pages ; 28 cm.
Includes index.
Part 1. Evolution of the menu: New trends in the foodservice industry; Market survey; Nutrition and menu planning; Foodservice menus -- Part 2. Financial aspects of menu planning: Yield test; Standard recipes; Recipe costing -- Part 3. Writing, designing, and merchandising the menu: Characteristics of a menu; Sales history; Merchandising the menu; Foodservice equipment analysis
[This book] presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.
9780470072677
MENUS
TX 911.3.M45 .M38 2009
Fundamentals of menu planning / Paul J. McVety, Bradley J. Ware and Claudette Levesque Ware - Third Edition. - New Jersey : John Wiley & Son, Inc., c2009 - xiii, 258 pages ; 28 cm.
Includes index.
Part 1. Evolution of the menu: New trends in the foodservice industry; Market survey; Nutrition and menu planning; Foodservice menus -- Part 2. Financial aspects of menu planning: Yield test; Standard recipes; Recipe costing -- Part 3. Writing, designing, and merchandising the menu: Characteristics of a menu; Sales history; Merchandising the menu; Foodservice equipment analysis
[This book] presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.
9780470072677
MENUS
TX 911.3.M45 .M38 2009