Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe

By:

McCabe, Scott [author]

Material type: Text

TextPublication details: Amsterdam : Elsevier Science, c2009Description: xx, 300 pages ; 25 cmISBN:

9780750682770

Subject(s):

HOSPITALITY INDUSTRY -- MARKETING

LOC classification:

TX 911.3.M3 .M33 2009

Contents:

Chapter 1. Positioning marketing communications for tourism and hospitality -- Chapter 2. Communications theory and applications -- Chapter 3. The marketing communications environment -- Chapter 4. Consumer roles in marketing communications -- Chapter 5. /marketing communications and organisational strategy -- Chapter 6. Segmentation, targeting and polishing -- Chapter 7. Marketing communications planning -- Chapter 8. Advertising strategies for tourism and hospitality -- Chapter 9. Other communications strategies -- Chapter 10. Interactive and E-communications issues and strategies -- Chapter 11. Conclusions and future issues in marketing communications

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Main General Circulation	Tourism Management	GC TX 911.3.M3 .M33 2009 c.2 (Browse shelf(Opens below))	c.2	Available		NULIB000000351

Browsing LRC - Main shelves, Shelving location: General Circulation, Collection: Tourism Management Close shelf browser (Hides shelf browser)

Previous		No cover image available	No cover image available					Next
Previous	GC TX 911.3 .W35 2006 c.2 Hospitality /	GC TX 911.3.F5 .D44 2007 c.1 Hospitality financial management /	GC TX 911.3.F5 .D44 2007 c.2 Hospitality financial management /	GC TX 911.3.M3 .M33 2009 c.2 Marketing communications in tourism and hospitality : concepts, strategies and cases /	GC TX 911.3.M3 .M67 2010 Hospitality and travel marketing /	GC TX 911.3.M27 .C53 2007 International hospitality management : concepts and cases /	GC TX 911.3.M27 .E39 2018 Applied facilities management : for the hospitality industry /	Next

Includes index.

There are no comments on this title.

to post a comment.