Marketing communications in tourism and hospitality : concepts, strategies and cases /
McCabe, Scott
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe - Amsterdam : Elsevier Science, c2009 - xx, 300 pages ; 25 cm.
Includes index.
Chapter 1. Positioning marketing communications for tourism and hospitality -- Chapter 2. Communications theory and applications -- Chapter 3. The marketing communications environment -- Chapter 4. Consumer roles in marketing communications -- Chapter 5. /marketing communications and organisational strategy -- Chapter 6. Segmentation, targeting and polishing -- Chapter 7. Marketing communications planning -- Chapter 8. Advertising strategies for tourism and hospitality -- Chapter 9. Other communications strategies -- Chapter 10. Interactive and E-communications issues and strategies -- Chapter 11. Conclusions and future issues in marketing communications
9780750682770
HOSPITALITY INDUSTRY -- MARKETING
TX 911.3.M3 .M33 2009
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe - Amsterdam : Elsevier Science, c2009 - xx, 300 pages ; 25 cm.
Includes index.
Chapter 1. Positioning marketing communications for tourism and hospitality -- Chapter 2. Communications theory and applications -- Chapter 3. The marketing communications environment -- Chapter 4. Consumer roles in marketing communications -- Chapter 5. /marketing communications and organisational strategy -- Chapter 6. Segmentation, targeting and polishing -- Chapter 7. Marketing communications planning -- Chapter 8. Advertising strategies for tourism and hospitality -- Chapter 9. Other communications strategies -- Chapter 10. Interactive and E-communications issues and strategies -- Chapter 11. Conclusions and future issues in marketing communications
9780750682770
HOSPITALITY INDUSTRY -- MARKETING
TX 911.3.M3 .M33 2009