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Marketing research / Donald R. Cooper
Material type:
TextPublication details: New York : McGraw Hill Education, c2006Description: xix, 790 pages : illustrations ; 28 cmISBN: - 9780071115711
- HF 5415 .S35 2006
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415 .S35 2006 (Browse shelf(Opens below)) | c.1 | Available | NULIB000000267 |
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| GC HF 5415 .P24 1999 Marketing : key to business success today / | GC HF 5415 .P75 2011 Principles of marketing : an Asian perspective / | GC HF 5415 .R36 1991 Industrial marketing : analysis, planning and control / | GC HF 5415 .S35 2006 Marketing research / | GC HF 5429 .D37 2014 The Retail management formula : a navigational guide to consistently effective retail management / | GC HF 5429 .L48 2009 Retailing management / | GC HF 5429 .L48 2014 The New rules of retail : competing in the world's toughest marketplace / |
Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on methodologies and techniques.
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