Marketing research / Donald R. Cooper
Material type:
- 9780071115711
- HF 5415 .S35 2006

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
![]() |
National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415 .S35 2006 (Browse shelf(Opens below)) | c.1 | Available | NULIB000000267 |
Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on methodologies and techniques.
There are no comments on this title.
Log in to your account to post a comment.