The Trader Joe's adventure : turning a unique approach to business into a retail and cultural phenomenon / Len Lewis.
Material type:
TextPublication details: Chicago : Dearborn Trade Publishing, c2005Description: xi, 215 pages ; 24 cmISBN: - 1419500139
- HD 9321.9 .T73 2005
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National University - Manila | LRC - Annex General Circulation | Special Collection | GC HD 9321.9 .T73 2005 (Browse shelf(Opens below)) | c.1 | Available | NULIB000019770 |
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Includes bibliographical references and index.
Dare to be different -- Maintain a consistent philosophy -- Cut out the middleman -- Make it fun -- Know your target customer -- Always deliver value -- Uncover the right location -- Constantly innovate -- Foster a loyal workforce -- Outsmart the competition -- Don't be too boastful.
In The Trader Joe's adventure : turning a unique approach to business into a retail and cultural phenomenon, author Len Lewis tells the incredible story of this famously tight-lipped chain.
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